Amanda Shi-Werts, 10to12 Baby Lounge
There is so much social pressure to be a “perfect parent” that motherhood can be so overwhelming these days! But we all know there is no such thing as perfection! What is true is that motherhood is a job which requires a lot of POWER!
In fact, mamas are like super heroes, using their power to create giggles, watch their children with lazer focus, cool off a toddler going through a tantrum, keep away harmful situations, get them to eat foods they don't like and the list goes on and on.
As a result, wouldn't you agree that there should be MORE love and appreciation shown to mamas for their selfless nature and acts of unsung heroism every day!
That is exactly what prompted Amanda Shi-Werts to create 10to12 Baby Lounge, a place to "crank up the fun factor!" With luxury baby gifts, like cashmere blankets in a box with a stuffed animal and a personalized story, motherhood can be celebrated with magical everyday bonding moments unlike any other!
What especially hooked me on these special boxes is that every blanket and story is inspired by vacations Amanda and her family have taken around the world. Thereby, enabling a bigger world for baby! Amanda state on her website that "The more familiar little ones are with different cultures, the more open-minded they become, allowing them to develop love and passion for all humanity." I could not agree more!!
Amanda is taking it one step further with a new concept called "Mommy Appreciation Sundays!" In partnership with Baby2Baby, these events not only help celebrate motherhood but it is also a way to raise donations, such as diapers or school supplies, so that low income families can also experience these daily feel good moments with their little ones.
In light of the Lady Boss Mamas theme for July, POWER, I am thrilled to share my interview with Amanda and also invite you to join her powerful mission to create everyday magical mommy moments with their little ones. Read below for more details on how you can become involved no matter where you live! If you are local to LA, please join me in person this Sunday July 22nd for the next "Mommy Appreciation Sunday" event! Did I mention free cocktails? Not local? Join us live on Facebook. Details below!
How did 10to12 Baby Lounge's Mommy Appreciation Sundays get started?
Mommies do so much. Yet, why only one Mother’s Day? They deserve so much more. Mommy Appreciation Sundays was initiated to show more thanks to mommies and to let them know that they are recognized for how special, unique and selfless they are. We also know that it is easy as a mom to stick to a routine - Mommy Appreciation Sundays helps to break up the day to day with inspiring stories, giveaways & special offers from 10to12 Baby Lounge and other co-op brands.
The next Mommy Appreciation Sunday live event is in Hollywood on Sunday 7/22. Our goal is to bring together our vision while expanding our mommy network of like-minded, compassionate, influential new gal pals!
The event festivities will include fantastically generous giveaways, hand crafted cocktails or mocktails, and 10to12 Baby Lounge will be premiering their new Fall cashmere collection.
You're all invited!RSVP here!
Who do you hope to touch and how do you hope to make them feel?
We want to touch all mommies and make them feel appreciated. 10to12 Baby Lounge is all about quality and intimacy. All of our cashmere is made from the finest cashmere on earth and our factory is fully sustainable. We have a large vegetable garden, which provides majority of the food for our workers' lunch. And we use clean energy to support the entire factory's usage. The quality of our products translates to how we want mommies and babies to feel in their most intimate moments together, and to the feeling we hope to bring mommies as they enjoy the quality and intimacy of being given to during the time they have to themselves.
What would be one to three words to describe the style of Baby Lounge?
Comfy, Luxurious, and Inspiring.
How would the baby lounge smell if it had a signature scent?
How do you define power in one sentence?
It is strength that comes within; outside factors will never weaken it.
Describe the moment when you realized your power and how did that make you feel?
When I saw my twins for the first time, I felt a stream of power running through my whole body. I know from that moment on, I have a power to protect, nurture, and love these little human beings. I felt very strong.
Have you started to notice your children's power? Describe each in 1 word.
My children’s power? Lol! Where do I begin.
Tell me more about the charity partner Baby2Baby - main mission, how you chose to partner with them, etc.
Baby2baby serves low-income families with their basic needs for children 0-12 years. We want to give these babies something more than just their basic needs; Something they can keep for themselves and with which remember their childhood.
At our event this Sunday at American Rag in Hollywood, we are asking attendees to please donate if they can with new packs of diapers or gently used backpacks & school supplies for Baby2Baby. We will match those donations with organic cotton security blankets and stuffed bunnies. Every child needs a toy and blanket to call their own.
What is one tip you have to all the Lady Boss Mamas about enjoying life and all of the tastes it has to offer (sweet, sour, bitter, etc)!?
Balance, balance, balance. Sweet will be sweeter when you've just tasted sour or bitterness. We would be bored if everything were always sweet. We love the different tastes and colors of life. That's what makes life unique. Don’t forget to take care of yourself.
can you provide a special code for Lady boss mamas to shop 10to12 Baby Lounge?
Absolutely. Please use code LadyBossMama20 after July 22nd.
Lady Boss Mamas is an international tribe - how can they be involved and help even if they aren't able to attend the event?
Come onto our site 10to12babylounge.com to claim special offers on Sundays. Surprise friends and family who are mommies with extra displays of recognition and appreciation. We want #MommyAppreciationSundays to catch on as a form of pay it forward.
What else can mommies do to engage with Mommy Appreciation Sundays?
- Post your photos of your favorite mommy appreciation moments with the hashtag #MommyAppreciationSundays and tag @10to12babylounge
- Share the free live event with your gal pals!
Lady Boss Mamas is a tribe of mama entrepreneurs with grit and soul looking for more magic in their lives. We help you make authentic connections that inspire you and your business to shine brighter. Stay tuned for more exciting opportunities with Lady Boss Mamas, like a mama-mentorship program. Follow us to join the tribe and for first access to these types of programs!